Tasting Jay Z’s Champagne
Jay Z increased his ownership stake in Armand de Brignac Champagne, nicknamed ‘Ace of Spades’, in 2014 after buying out Sovereign Brands.
In February 2021, he sold a 50% stake to Moët Hennessy, the wine and spirits arm of LVMH.
Hip-hop fans might have glimpsed the brand’s ostentatious, gold bottle making a cameo appearance in Jay Z’s 2006 video for ‘Show Me What You Got’.
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Ace of Spades has a reputation as a party Champagne and is believed to be the only one available in a 30-litre ‘Midas’ bottle.